Keyword Research for Beginners: Find What Your Customers Search

Keyword research shows the exact words customers type into Google. It tells you what pages to build and what to write.

Start with your services

List what you sell and how customers describe it. Add city names and common problems.

Use free tools

Google autocomplete, People Also Ask, Google Search Console and Google Keyword Planner give good ideas without cost.

Check search intent

Some searches want to buy, some want to learn and some want a place nearby. Match your page type to the intent.

Choose practical targets

Prefer specific phrases like "physiotherapy clinic in Baner" over broad ones like "physiotherapy". They are easier to rank and closer to a purchase.

Group and map

Assign one main keyword to each page and avoid two pages competing for the same phrase.

Frequently asked questions

How many keywords per page?

One main keyword and a few related phrases.

Do search volumes matter?

They help, but relevance and buying intent matter more for local businesses.

Related guides

• On-Page SEO Checklist: 12 Things to Fix on Every Page
• Technical SEO Audit Checklist for Business Websites
• Google Business Profile Optimization Guide for Local Businesses

Need help with this? Talk to our team or see our related service.