Schema Markup for Small Business Websites: What to Add

Schema is code that explains your page to search engines in a standard way. It can help your listing look richer and be understood better by AI search.

Useful types

• Organization or LocalBusiness for your details
• Service for each offering
• FAQPage for question sections
• BreadcrumbList for navigation
• BlogPosting for articles

How to add it

Use JSON-LD in the page head. Many WordPress SEO plugins add basic schema, and developers can add custom types.

Keep it truthful

Only mark up content that is visible on the page. Do not add fake reviews or ratings.

Test it

Use Google's Rich Results Test and the Schema Markup Validator.

Frequently asked questions

Does schema guarantee rich results?

No, but it makes you eligible and improves clarity.

Is it hard?

Basic schema is easy with a plugin. Custom schema needs a developer.

Related guides

• On-Page SEO Checklist: 12 Things to Fix on Every Page
• Keyword Research for Beginners: Find What Your Customers Search
• Technical SEO Audit Checklist for Business Websites

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