UI/UX Design Basics for Websites and Apps That Convert

Good UX makes tasks easy. Good UI makes them pleasant. Together they raise conversions.

Start with users

Learn who they are, what they want and where they get stuck.

Design clear flows

Reduce steps, label buttons clearly and show progress in multi-step tasks.

Keep it consistent

Use a design system for colours, spacing, fonts and components.

Test early

Test wireframes and prototypes with a few real users and fix issues before development.

Make it accessible

Use contrast, readable text and touch-friendly controls.

Frequently asked questions

What is the difference between UI and UX?

UX is how it works and feels. UI is how it looks.

How many users should I test with?

Five to eight users reveal most major problems.

Related guides

• The Logo Design Process Explained: What Happens From Brief to Final Files
• Why Brand Guidelines Matter and What They Should Include
• Packaging Design Tips That Help Products Sell

Need help with this? Talk to our team or see our related service.