Is Your Google Ads Campaign Wasting Money? A 10-Point Audit

Most accounts that feel expensive are not suffering from Google. They are suffering from small leaks that nobody checked. Use this audit once a quarter.

Tracking

1. Are phone calls, form fills and WhatsApp clicks recorded as conversions?

2. Is each conversion counted once, not twice?

Search terms

3. Open the search terms report. Are people searching things you do not sell?

4. Is your negative keyword list longer than 50 words? If not, it needs work.

Campaign setup

5. Are you showing ads outside the cities you serve?

6. Do ad schedules match the hours you answer calls?

7. Are mobile and desktop bids set sensibly for your business?

Landing pages

8. Does the page match the ad promise?

9. Does it load in under three seconds on mobile with a visible call button?

Budget

10. Is most of the money going to the few keywords that actually bring leads? Move budget from losers to winners every month.

What to expect

A proper clean-up usually lowers wasted spend within the first month. If your agency cannot show you search terms and conversion data, ask why. We share both with clients monthly.

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