YouTube is the second largest search engine, and videos can bring customers for years. Plan around questions people search.
Pick topics from searches
Use YouTube search suggestions and customer questions. Titles should clearly state the benefit.
Make a simple format
Short intro, clear answer, a quick example and a call to action. Good sound matters more than fancy visuals.
Use Shorts and long videos together
Shorts bring discovery. Long videos build trust and rank in search.
Organise and link
Create playlists by service, add links to your website and WhatsApp in the description and pin a comment.
Improve with data
Check watch time and click-through rate and improve titles and thumbnails of top videos.
Frequently asked questions
How long should videos be?
As long as needed to answer the question well, often five to ten minutes.
Do I need expensive equipment?
No. A phone, a lav mic and good light are enough to start.
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- Facebook Page Growth Tips for Local Businesses
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