What Does Social Media Management Include? A Checklist Before You Hire

Before hiring an agency, know what you are paying for. A clear scope avoids disappointment later.

Strategy and planning

Goals, audience, content themes and a monthly calendar.

Content creation

• Post design and captions
• Short video and Reels
• Stories and highlights
• Festival and offer creatives

Publishing and community

Scheduled posting, comment replies, message handling and basic moderation.

Reporting

Monthly report with reach, engagement, leads and next steps.

What is usually separate

Ad spend, large video shoots, influencer fees and paid tools are normally billed separately.

Frequently asked questions

How many posts per month are normal?

It depends on the package, but twelve to twenty posts and Reels is common for small brands.

Who owns the accounts?

You should always own the accounts and give the agency access.

Related guides

• Instagram Marketing for Business in India: A Step-by-Step Guide
• 25 Instagram Reels Ideas for Business Owners
• Facebook Page Growth Tips for Local Businesses

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