Branding Checklist for a New Business

A consistent brand makes a small business look established. Use this list before you print or publish.

Name and tagline

Short, easy to spell and available as a domain and social handle.

Logo in all formats

Colour, black, white, horizontal and square, in vector and PNG.

Colours and fonts

Choose one main colour, one support colour and two fonts, and note them in a brand guideline.

Voice

Decide if you sound formal, friendly or expert, and keep it the same across website, ads and replies.

Core materials

Visiting card, letterhead, brochure, social media templates and email signature.

Website basics

A clear home page, services, about, contact and Google Business Profile that all show the same details.

Need help? Talk to our team or see our related service.