Ecommerce Product Photography Tips That Increase Sales

Customers cannot touch your product, so photos do the selling.

Get the basics right

Use soft, even light, a clean background and a stable camera or tripod.

Shoot a full set

• Front, back, side and close-up detail
• Scale or in-hand shots
• Lifestyle shots in use
• A short video

Stay consistent

Use the same style, crop and colour across the store.

Edit carefully

Correct colour and remove dust but keep products true to life to reduce returns.

Optimise for web

Compress images and add descriptive file names and alt text.

Frequently asked questions

Can I use a phone?

Yes. With good light and a tripod, phones produce great results.

How many images per product?

Four to seven is a good range.

Related guides

• Shopify vs WooCommerce for Indian Online Stores
• How to Start an Online Store in India: A Practical Guide
• Shopify Store Setup Checklist: Everything to Do Before Launch

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