StudiosMore people now ask ChatGPT, Gemini or Google's AI answers instead of scrolling ten blue links. If your business is not one of the sources those tools trust, you are invisible to a growing group of buyers. This is how to fix that.
What is AEO?
Answer Engine Optimisation (AEO) means writing and structuring your content so AI tools can pull a clear, correct answer from it and name you as the source. It sits on top of normal SEO. It does not replace it.
How AI tools pick sources
They lean on pages that answer one question clearly, come from a business with a consistent identity, and are backed by other trusted mentions.
That gives you three jobs: answer questions directly, be consistent everywhere, and get mentioned by others.
What to do this month
- Add a short, direct answer (2 to 3 sentences) under every important heading on your service pages.
- Add an FAQ section with real customer questions, and mark it up with FAQ schema.
- Keep your business name, address and phone identical on your website, Google Business Profile and directories.
- Publish one detailed guide per service, written by someone who actually does the work.
- Get listed or quoted on industry sites, local news portals and relevant directories.
Common mistakes
Stuffing keywords, publishing thin AI-written pages and hiding answers inside long paragraphs all make your content harder to quote. Plain, specific and useful wins.
How to know if it works
Search your own services in ChatGPT and Google's AI answers once a month. Note whether you are named, and which competitors are. Track branded searches and enquiries that say 'I found you on ChatGPT'.
Need help? Talk to our team or see our related service.
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