Social Media Metrics That Actually Matter for Business

Likes feel good but rarely pay bills. Track numbers that connect to enquiries and sales.

Awareness metrics

Reach, impressions and profile visits show whether people see you.

Engagement metrics

Saves, shares, comments and watch time show whether content is useful.

Action metrics

Link clicks, WhatsApp chats, calls and form fills show intent.

Business metrics

Leads, cost per lead, sales from social and customer value are the final measure.

Build a monthly report

Combine these in one page with notes on what worked and next month's plan.

Frequently asked questions

Are followers important?

They help credibility, but engaged followers matter more than the count.

How often should I check?

Weekly for ads and monthly for the overall review.

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