Why Video Should Be Part of Your Marketing in 2026

Video is now the main way people discover and trust a business online. Different formats do different jobs.

Short reels and shorts

Best for reach. Aim for 15 to 40 seconds with a clear hook in the first two seconds.

Brand and company films

Best for trust. A 2 to 3 minute film on your website and LinkedIn explains who you are and why customers should pick you.

Ad films and product videos

Best for conversion. Pair them with Google and Meta ads aimed at people who already know you.

Plan before you shoot

Decide the goal, the audience and the call to action. Then script, shoot in batches and edit for each platform.

Measure

Track views to the end, clicks and enquiries. Keep the formats that produce leads.

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