YouTube Ads for Small Business: Formats, Targeting and Tips

YouTube ads let you show your story to people searching or watching related content.

Common formats

• Skippable in-stream ads
• Short non-skippable ads
• In-feed video discovery ads
• Shorts ads

Targeting options

Choose by location, language, interests, keywords and custom audiences such as website visitors.

Structure your video

Hook in five seconds, show the problem, then your solution and end with a clear call to action.

Measure

Track view rate, clicks, calls and assisted conversions.

Frequently asked questions

What length works best?

Short, focused videos often perform well. Test 15 to 45 seconds.

Is it good for lead generation?

Yes when combined with retargeting and a strong landing page.

Related guides

• Google Ads for Beginners: How It Works and How to Start
• Meta Ads for Lead Generation: Facebook and Instagram Guide
• Facebook Ads vs Google Ads: Which Should You Choose?

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